Ethos
I enjoy building strong relationships and working collaboratively with colleagues across the business to deliver the best possible outcomes. For me, marketing is about understanding people, creating meaningful connections and supporting the long-term growth of the firm.
I take a strategic yet practical approach to my work and enjoy bringing people and ideas together to solve problems and create opportunities. I’m naturally curious and enjoy finding more efficient ways of working, whether that’s improving processes, strengthening collaboration or exploring how technology, automation and AI can help teams work smarter and focus on higher-value activities.
Role
As Associate Director – Marketing & Business Development, I lead Saffery Trust’s international marketing and business development function, supporting colleagues across our offices and working closely with the Board, directors and senior leaders.
I am responsible for developing and delivering marketing and business development strategies that support the firm’s long-term objectives, strengthen our brand and enhance relationships with clients and professional advisors. My role encompasses brand management, strategic communications, digital marketing, business development support, public relations, events and media management.
As a member of the firm’s strategic business planning group, I contribute to the development of long-term business objectives, ensuring marketing and business development remain closely aligned with the firm’s commercial priorities. I work on various projects across the Group to improve collaboration, identify opportunities to streamline processes and ensure marketing delivers meaningful value to the wider business.
Key experience
- Bachelor of Business (Majoring in Marketing Communications)
- Foundation Chartered Manager (fCMgr), Chartered Management Institute
- Maven – AI Lab: Practical AI for Professional Services, and Marketing & Social Media